Behind this project stands the idea that Tanzania safaris, being them luxurious or budget ones, should be experienced by everyone.
We can assure you the following: commitment, flexibility, skilled guides, talented cooks, fast customer support, sophisticated equipment. All based on fair prices.

Our motto: Every safari is a different one. Be fair, be flexible, be good. Every single time.

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Tanzania is definitely part of Africa's imaginary: the legendary Kilimanjaro, elephants in Ngorongoro Crater, a river full of crocodiles in Serengeti.
Along with this beautiful yet rough world come the cinematographic beaches and the pictoresque swahilli towns of Zanzibar.

Over 1000 industry experts voted Tanzania as the best country for African Safaris.

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As a tourism company, positive local impact is one of our main concerns and that is why most of our safaris include cultural programs, like visiting authentic Maasai villages, which benefits the comunity , on one hand, and provides cultural awareness, on the other.

Our guides, all native, are authentic superstars as they are responsible for turning your safari into an unforgettable experience. They are also paid above what most companies pay.

This positive impact in local community will turn your safari into a much rewarding experience.

Find out how to help

I would strongly recommend It Started in Africa: My friends Heloisa, Debora and I just got back from a trip with them. We had booked a 6-day safari, incl. Lake Manyara, Tarangire, Ngorongoro and Serengeti followed by a 7-day Kilimanjaro tour via the Machame route and 4 days Zanzibar. During the booking we were in touch with their marketing manager Joao Oliveira. The guy was very helpful...

Heloisa Duarte - Brazil