Behind this project stands the idea that Tanzania safaris, being them luxurious or budget ones, should be experienced by everyone.
We can assure you the following: commitment, flexibility, skilled guides, talented cooks, fast customer support, sophisticated equipment. All based on fair prices.

Our motto: Every safari is a different one. Be fair, be flexible, be good. Every single time.

know more about us

Tanzania is definitely part of Africa's imaginary: the legendary Kilimanjaro, elephants in Ngorongoro Crater, a river full of crocodiles in Serengeti.
Along with this beautiful yet rough world come the cinematographic beaches and the pictoresque swahilli towns of Zanzibar.


Over 1000 industry experts voted Tanzania as the best country for African Safaris.

Discover our tours

As a tourism company, positive local impact is one of our main concerns and that is why most of our safaris include cultural programs, like visiting authentic Maasai villages, which benefits the comunity , on one hand, and provides cultural awareness, on the other.

Our guides, all native, are authentic superstars as they are responsible for turning your safari into an unforgettable experience. They are also paid above what most companies pay.


This positive impact in local community will turn your safari into a much rewarding experience.

Find out how to help

I and my wife had returned from our awesome safari a few weeks ago, with It Started in Africa - Tanzania Adventures and Safaris. I must say that was an unforgettable experience. I am still "processing" the huge set of incredible pictures we were lucky to take.

All thanks to the amazing staff: Isak, the super-guide (hawk vision, simply inhuman!); Deogratius, the always cheerful guide...

Paulo Cunha - Portugal