Behind this project stands the idea that Tanzania safaris, being them luxurious or budget ones, should be experienced by everyone.
We can assure you the following: commitment, flexibility, skilled guides, talented cooks, fast customer support, sophisticated equipment. All based on fair prices.

Our motto: Every safari is a different one. Be fair, be flexible, be good. Every single time.

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Tanzania is definitely part of Africa's imaginary: the legendary Kilimanjaro, elephants in Ngorongoro Crater, a river full of crocodiles in Serengeti.
Along with this beautiful yet rough world come the cinematographic beaches and the pictoresque swahilli towns of Zanzibar.


Over 1000 industry experts voted Tanzania as the best country for African Safaris.

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As a tourism company, positive local impact is one of our main concerns and that is why most of our safaris include cultural programs, like visiting authentic Maasai villages, which benefits the comunity , on one hand, and provides cultural awareness, on the other.

Our guides, all native, are authentic superstars as they are responsible for turning your safari into an unforgettable experience. They are also paid above what most companies pay.


This positive impact in local community will turn your safari into a much rewarding experience.

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Mambo! From the very first email inquiry to the day we left Africa, 'It Started In Africa' (ISIA) safari tours was great! Months before I planned on taking my wife on her dream vacation (an African safari) I contacted ISIA via email. Joao and Baraja were ontop of every email. From planning the best possible trip with my limited information to making the final adjustments right before we...

Dave Edwards - United Stated of America